Established in March 1992, the California Pear Advisory Board (CPAB) is a state agricultural marketing order organized under the California Agricultural Marketing Act of 1937, which allows farmers to assess themselves to fund various industry programs.

The marketing order covers both fresh and processed Bartlett pears produced in California. Mandated programs include promotion, research, standardization, policy, pesticide advocacy, and the cumulating of industry statistics and information.

CPAB is headquartered in Sacramento - the heart of one of the nation's leading Bartlett pear growing regions.

To provide programs, services and representation that deliver value to the California Pear Industry.

CPAB will be the leader of the industry, identifying and pursuing opportunities for growth, efficiency, increased value and long-term viability.

We take an industry-wide, district-free approach to maximizing profits for the entire California pear crop.

We are "fair minded" to industry as whole.

We believe in providing the quality and service our customers demand.

We believe in taking a long-term approach.

We strive to create realistic, innovative solutions to issues affecting the pear industry.

We believe in accountability and measuring success.