California Pears Care

Help California Pears and Susan G. Komen for the Cure® raise funds for the fight against breast cancer!

Promote healthy pears and fight one of the world’s top health concerns.

California Pears Care is the result of a partnership between the California Pear Advisory Board and Susan G. Komen for the Cure® to raise funds for breast cancer research, education, screening and treatment. It’s a healthy cause that connects your customers with healthy pears from California!

Talk with your California Pears merchandising representative or your shipper to learn how you can participate in California Pears Care.

Why is this a relevant promotion?

• 1 in 8 women will be affected by breast cancer in her lifetime, making it a top-of-mind cause among women
• Women do the majority of shopping, enabling this promotion to help you build sales around a cause that’s critically important to them
• October is Breast Cancer Awareness Month, as well as a month when California pears have phenomenal quality
• Susan G. Komen for the Cure® is one of the largest and most respected charities in the world

What is the promotion timeframe?

• You can participate in this promotion anytime during the California Pears season, from July through November
• California Pears Care is particularly relevant during October, which has been designated Breast Cancer Awareness Month

How much money will be donated?

• The California Pear Advisory Board is donating a flat amount of $25,000 to Susan G. Komen for the Cure® on behalf of the Growers of California Pears
• If you would like to extend the donation amount on behalf of your own organization – in partnership with California Pears – please let your shipper or California Pears merchandising representative know, and we will make the arrangements with Susan G. Komen for the Cure®

How does the promotion work?

• This is a flexible promotion in which you can promote either bulk pears or pears in unique consumer packs
• Pears in a bulk promotion can include promotional pink cartons, pink totes, or you can simply feature bulk product with our unique pink point-of-sale material.
• Each consumer pack will be produced in unique pink graphics to increase the visibility of the product on the aisle and create an instant association to breast cancer awareness
• The consumer pack options will vary with each shipper, so please contact your California Pears merchandising representative or shipper for all packaging specifications

How is the promotion being supported?

• Point-of-sale material featuring beautiful pear illustration, images of women touched by breast cancer and the familiar pink color associated with breast cancer prevention and Susan G. Komen For The Cure®.

Powerful advertising & public relations

• The California Pear Advisory Board and Susan G. Komen for the Cure® have images, graphics, logos & editorial copy to help your ad department build ads for the promotion
• The California Pear Advisory Board will support the promotion by distributing press releases to national print, broadcast and web media outlets
• Participating retailers can be supported by targeted regional & local media relations efforts as well, depending on the level of promotional support

How can you get involved in this important cause?

Contact your California Pears merchandising representative to establish your promotion period and manage the logistics through your shipper. Or contact your shipper directly & ask about California Pears Care.