ABOUT THE PEAR BOARD
The California Pear Advisory Board represents farmers who proudly grow California Pears with safety, tradition and the environment always in mind.
Established in March 1992, the California Pear Advisory Board (CPAB) is a state agricultural marketing order organized under the California Agricultural Marketing Act of 1937, which allows farmers to assess themselves to fund various industry programs.
The marketing order covers both fresh and processed Bartlett pears produced in California. Mandated programs include promotion, research, standardization, policy, and the cumulating of industry statistics and information.
CPAB is headquartered in Sacramento – the heart of one of the nation’s leading Bartlett pear growing regions.
Our Mission
To provide programs, services and representation that deliver value to the California Pear Industry.
Our Vision
CPAB will be the leader of the industry, identifying and pursuing opportunities for growth, efficiency, increased value and long-term viability.
Our Values
- We take an industry-wide, district-free approach to maximizing profits for the entire California pear crop.
- We are “fair minded” to industry as whole.
- We believe in providing the quality and service our customers demand.
- We believe in taking a long-term approach.
- We strive to create realistic, innovative solutions to issues affecting the pear industry.
- We believe in accountability and measuring success.
California Pear Advisory Board
Early District
- John Callis, Courtland
- Patrick Archibeque, Lodi
- Richard Elliot, Courtland
- Justin Bloss, Lodi
- Topher Chan, Courtland
- Mark Lubich, Courtland
- Joe Cataldo, Courtland (Alternate)
Late District
- Steve Johnson, Ukiah
- Dan Thornton, Potter Valley
- Pat Scully, Finley
- Rod Rosales, Finley
- Alternate Position Vacant
Members at Large
- Ryan Elliott, Courtland
- One Vacant Position
Through the U.S. Department of Agriculture’s Foreign Agriculture Service (FAS), CPAB receives Market Access Program (MAP) funding to promote California pears in international markets. Export market development efforts are concentrated on several key markets including Canada and Mexico.
