HOW TO PLAN FOR
CALIFORNIA PEAR SEASON

• Mark your calendar for Pear Harvest starting July 6.
• Transition out of import pear orders by June 15 to prepare for freshly harvested Bartletts, Red
  Bartlett and Bosc Pears. Fresh pears that ripen naturally will drive sales.
• Request pre-conditioning from your supplier.
• New Crop – Promote Bartlett and Gala in July Ad. – July 22
• Lake County/Mountain Harvest – July 20
• Bartlett & Bosc combo ad and don’t forget organics too! – August 12.
• Boost Category Sales! All varieties and organics available from California July – October.

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Make Room For America’s First Pear

America First Shouldn’t Be Just Words. It Should Be Something We Do.