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Merchandising Tips

When it comes to maximizing pear category sales and performance, you’ve come to the right place! We’ve conducted the research, tracked the trends and developed “best practices” that translate to higher category sales. So start in California — stay in California — with resources from California Pears.

Proven Best Practices

Display Appearance
Make sure your Bartletts receive proper conditioning and handling for optimum sales and good shelf life — 3 out of 4 consumers prefer Bartletts with “more yellow, less green” color.
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Promotion Frequency
Frequent promotion of Bartletts achieves the highest volume, dollars and contribution for the total category — Bartletts lead the pear category, accounting for 38% of total category sales.
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Feature with the Flavors of Summer
More frequent, less aggressive promotions work better than less frequent, more aggressive promotions — frequent Bartlett promotions averaged a 96% category lift at average ad price discounts, compared to a 51% lift from less frequent promotions at deeper discounts.
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Incremental Pear Category Sales
Let other varieties ride on the popularity of Bartletts — displaying Red Bartletts and Bosc varieties with Bartletts can increase pear category sales an additional 5% and gross profit an additional 17%.
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